Values
A set of values makes us one of the organization's that care most to its customers, employees and society.
LEADERSHIP
Striving the excellence in whatever we do, to follow the exclusive path to leadership.
INNOVATIVE
Being innovative in solutions, for being different and unique.
TEAMWORK
To foster an environment and culture of collaboration and mutual accountability. To earn trust and respect.
SOCIETY & ENVRIONMENT
Responsible towards society and environment.
CUSTOMER SATISFACTION
We are dedicated to our customer satisfaction. We strive to exceed their expectation in affordability, quality and on time delivery.
DIGNITY
We treat all people, inside and outside our organisation with dignity and respect.
COMMUNICATION
To foster open communications, listen, and understand other perspectives.
MISSION
On-time delivery for the top quality products and best services, at the most competitive prices.
VISION
To be the UAE's leading wood manufacturing factory through, state-of-the-art technology, dedicated team of experts and achievement of high level of customer satisfaction.